Archive for March, 2010

The Necessity of Google AdWords

Wednesday, March 31st, 2010

How important is Google AdWords for your online business? To put it plainly, it’s crucial to its success.

Don’t plan on using Google Adwords? Fine! But using Google Adwords is essential to gauge how your site will perform once it reaches the top of search results for those keywords you want to rank well for. How do you do that?

Simple, really! Gather your list of keywords you have built your site around or simply just want to test and do a small campaign in Google Adwords. A budget of anywhere from $10 to $50 a day should be sufficient enough to gauge how your website will do for your keywords. Run the campaign for roughly a week and you will have some good analytics to use to gauge the kind of traffic and conversions you should get on a typical basis.

While running your Google Adwords campaign, you’ll see your website in the ad spaces in Google (the top and on the right side) for searches that are returned by those seeking information on the keywords you are testing. The analytics you will get by running a modest campaign is invaluable as it will show you impressions, hits and give you a really good estimate of just how competitive the keywords are that you are using.

Utilizing Google Adwords in this fashion will save you potentially a lot of valuable time, resources and money. If a keyword you are thinking about optimizing or promoting for doesn’t end up doing well for you in your Google Adword campaign, you can dump it and test something else.

Server Uptime and SEO

Tuesday, March 30th, 2010

Recently, a client’s website was taken offline by the hosting company they were using to host their site. The client’s credit card had expired and they never received notification from the hosting company to update their info.

As a result, the client’s site was down for nearly a day before they could resolve the issue. The following day many of the client’s targeted keywords plummeted in Google. Of the roughly 15 keywords we monitoring and promote for this client, 10 of them fell 3 or more places in Google and Yahoo.

Rankings continued to fall or stay lower than average for a few days before most (not all) rebounded within the week or two.

Moral of the story is that it is crucial to the success of your online website to make sure you don’t have outages. Always keep track of your billing information and make sure your hosting company informs you anytime your website is down for any reason. Most reputable hosting companies have a guaranteed uptime of 99.8%+ and will notify you immediately of any site problems.

Page Rank and What It Means

Monday, March 29th, 2010

This will be quick and dirty. Page Rank, named after one of the founders of Google Larry Page, is a measure of authority. It’s the result of a calculation Google performs on all sites to assess it’s overall importance.

What does it mean to the normal, average person? Absolutely nothing! I have numerous clients who are often very concerned about Page Rank and consistently ask why their site’s PR is high or why it is low.

Page Rank is really not that important but is a good gauge to make sure a website is on the right track. If the PR for a website that gets heavy traffic or has numerous back links is 0 or n/a then I know that something might be wrong or that it hasn’t been indexed properly by Google.

We at VolveMedia are experts in link building and SEO. We know that some types of websites max out at a PR of 2 and getting any higher is not needed or contrary to the site’s goals.

Higher PR is not always better. PR is more like a Google pat on the back for telling you that you are on the right track or that you are doing what you should be doing.

Local Search and You

Sunday, March 28th, 2010

One of our clients recently came to us asking how they could promote a new shop they were opening up in Orlando. They were worried simply adding the store location to their primary website wasn’t going to be enough. We created a short breakdown of things they needed to do and most of the items could also be done for any business.

On top of that list was promoting the new location on Google’s Local Business Center Search: Google Local Business Center.

Adding the new location to Google will often allow it to show in the maps section in searches. So, if someone is searching for “dry cleaners” and they are located in Orlando, there’s a good chance that Google will return a map of results of dry cleaners in orlando first, followed by typical textual listings beneath it.

Adding businesses this way often allows companies to show very quickly at the top of Google searches for their main keywords.

Mobile Devices & You!

Saturday, March 27th, 2010

At one of my client’s office every one of their employees uses notebooks. Where you used to only primarily find notebooks being used by employees in sales or those who traveled a lot, now you see a growing number of companies giving their employees mobile PCs instead of desktop PCs.

The lines are blurring between distinctions of mobile device types. Mobile phones, netbooks and notebooks are all growing in popularity in both the workplace and at home. 2010 is assuredly destined to be known as the year of the iPad and iPad like devices.

Since these devices don’t typically have what is considered “standard” screen sizes, it is important that web designers and developers design websites for their clients that look good and function correctly on all resolutions and across all browsers and operating systems.

For all of our clients, VolveMedia makes sure all browsers and operating systems are supported. VolveMedia has been working with the iPad sdk to ensure all our clients’ mobile sites are scaling correctly.

With many more iPad like devices coming out this year designer and developers will need to work hard to make sure clients’ sites are optimized for Android the iPad and the upcoming new Windows Mobile OS update.