Today I read an article on Mashable.com. It can be found here: http://mashable.com/2010/04/27/twitter-brand-dos-and-donts/ . While I agree with many of the numbered points in the article I have to strongly, very strongly disagree with point number 1.
In summary, the author’s first point is titled “Don’t Be a Showoff” and says “Don’t post links to your latest press release, promote articles written by your CEO or make extravagant claims.” This is very bad advice. I understand why the author posted it, but that statement fails to take into consideration exactly what benefit posting company related information has.
Now, i’m not going to say that Twitter and other micro-blogging or macro-blogging efforts are as beneficial or can replace launching a dedicated press release campaign for company product releases, trade shows, etc. However, utilizing Twitter to announce to followers company info can be a valuable way reaching your intended audience.
The main reason you SHOULD absolutely Tweet everything important regarding your company is this main fact:
Over 10% of all internet searches are done using Twitter. If you do not announce company info you will fail to make that information available to current or potential clients and customers.
It’s just that simple. Your brand and corporate identity will not suffer from announcing important updates and information through Twitter, Facebook or LinkedIn. In addition, that information will be indexed in Google and other search engines and will actually help your website when it comes to ranking for valuable keywords.
Take a look at the other points from that Mashable article as there is some really valuable info there but please disregard the first point. Your company might just depend on it.