Google Search Results 101 – Part 1

Every time you do a search in Google you are taken to a results page commonly referred to as a SERP (search engine result page). Based on your geographic location your searches will return an index of websites, images, videos, etc that Google has stored in one of it’s many data centers.

What many don’t know is that Google has several dozen of these data centers where it stores and syncs it’s index of websites. Google will actually attempt to sync it’s data centers with one another but it is theorized that that process takes time and lots of it. Thus, when you do a Google search for something like “website designs” you will see at times a much different index of sites returned to you than in other parts of the country.

Of course, based on your geographic location Google does attempt to return results that are specific to where you live. Thus, your search for “website design” might include websites based in the city or state where you live. That, is in part, a reason why Google must sync it’s index across all data centers, because the searches you do in Orlando can impact the popularity of a specific search term in other parts of the country. For instance, if the vast majority of people searching for “website design” were doing so in Orlando and most chose a Orlando based design company because it appeared near the top of the search results, Google would see that that Orlando based website was more popular than other web design websites from other cities. Google would rank the Orlando website generally higher.

Want to know how to check your website or certain keyword phrases on different Google data centers? There are a number of websites out there that allow you to query dozens of different Google data centers across the United States. Doing so should give you a good indication of what other people in different states are seeing when they do similar searches.

Go ahead and give it a shot. Just Google “Google data center test” and see for yourself.

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