Search Engine Optimization Tip #1: Increase Site Speed

With Matt Cutts and Google’s announcement recently that site speed now plays a big factor in web site rankings the SEO community is abuzz with conversations on how to best optimize websites for speed. From those conversations have come some decent tips in what designers and developers can do to speed up their websites.

I’ve already discussed Google’s and Yahoo’s plug ins for assessing site speed and offering automated tips in how to optimize a site. They are FireFox plug ins that help designers and developers out, but using and even understanding how to use those plug ins can be a very daunting task for anyone not adept at coding websites.

Many companies have websites that are dynamic. Websites that have databases of pages and products. When anyone comes to your site, these database tables must be accessed and the information retrieved. Often times, this is the most costly factor in rendering a webpage. There is a way to help speed your website up and virtually eliminate any latency that occurs when a user accesses your website.

Simply by making static copies of your web pages and rendering those instead can you speed your website up and ensure a fluid user experience that will help your site rank better.

The process of creating and delivering static webpages to visitors is not straight forward nor is it a simple process. However, good web developers who are experienced and knowledged in SEO should do this on a regular basis. There are numerous site plug ins and stand alone code to assist. For instance, any website that uses popular CMS platforms like WordPress or Joomla already have plug ins that allow site owners to to automatically create static pages of their website and it’s quick and easy.

So, if you already have a site go ahead and ask your web designer or development company what they are doing to ensure fast render speeds of your website and if they are familiar with creating static web pages. Good luck.

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