Archive for July, 2010

Error 404 Pages and You

Thursday, July 22nd, 2010

I was discussing with a client the need for customized 404 error pages.

The Error 404 “Page not found” is what is displayed when you visit a page on a website and that page, for whatever, does not exist or is unreachable. Without a valid website to display, the server sends a response to your browser that says “404 Page not found”.

The 404 error is an HTTP (Hypertext Transfer Protocol) regular code. The error response usually will indicate that though your browser was able to communicate with the server, it didn’t find what was requested or there was an error when processing the response.

image of a standard error 404 screen

It’s necessary for your website to be setup to display a standard 404 Error page when necessary. Doing so is not only valuable to visitors, who could be given a list of pages or other resources on your site to choose from instead of seeing just an error page, but also having a customized 404 error page is beneficial for SEO. So, if you don’t already have a 404 Error page please make sure your web developer sets one up for you immediately.

Reputation Management: Tip #1

Wednesday, July 7th, 2010

Many potential clients come to us often proclaiming of negative information about themselves, their products and/or services. While reputation management online is not necessarily a straight forward or easy process there can be certain things to take into consideration when deciding on a strategy for handling negative feedback.

First and foremost, if you can secure the services of a good lawyer, do so. You would be surprised at just how easy it can be to let your lawyer petition a website to take down a negative comment about your services or products.

Secondly, the more involved you are online and the more you interact with existing and potential customers, the more easily you can control negative feedback.

How? If you manage the forum where people come to discuss your services/products then you are more easily able to eliminate negative feedback while promoting positive feedback. Plus, having a social presence on forums, Twitter, LinkedIn, Facebook and other large social media networks allow you to interact directly with people about your products and services and also assist to add additional links about you while pushing unmoderated, unfiltered links from other sites down on Google.