Archive for August, 2010

Twitter and the Future of Location Based Social Networking

Sunday, August 22nd, 2010

With the recent announcement that Facebook was joining the likes of FourSquare and GoWalla with their own Places location based service, will Twitter follow next? If so, what does the future have in store for social networking?

Places was announcement early this week. It’s a service that emulates the location based “check in” services of GoWalla and FourSquare. Twitter announced last year around this time that it too would soon add the ability for users to “check in”, add photos to and possibly even unlock badges and gain awards with each check in.

Now that Facebook has followed suit, many believe that Twitter will shortly go public with their own similar functionality. It wouldn’t take much for Twitter to release a location based features since earlier this year it added the ability for people to tag a tweet with corresponding lat and long, which in essence, is all Twitter needed to do to position itself to compete with GoWalla and FourSquare in the future.

So, what will happen when Twitter releases its GoWalla and FourSquare killer? As in all things in nature, something has to give. I have a feeling that GoWalla and FourSquare will either be integrated/purchased by Facebook or Twitter in the future or they will go the way of the AOL and MySpace dinosaur. With Twitter and Facebook as the two mega Goliath social networks online, it will be extremely difficult if not impossible for any other location based social network to compete.

So, if your business is currently using GoWalla, FourSquare or another location based social network, there isn’t reason to fret yet but you should be seriously looking into also becoming familiar and comfortable with using Facebook’s Places and whatever Twitter ends up coming out with because those are likely the two main location based networks you will be using in the future, not GoWalla and not FourSquare.

Is Twitter Beneficial for SEO?

Wednesday, August 4th, 2010

The short answer is “NO, not at all”. The long answer is “Maybe”.

Promoting your website, service or products using Twitter is very similar to using email marketing to get the word out. You use social media networks to connect, interact, respond to and push out information about yourself and your business. Social Networks, like Twitter, offer a way for you to stay connected to your client/customer base and provide feedback, offer advice or incentives and handle complaints or questions.

Since Twitter is a nofollow site it is not good for building back links and getting pages indexed in Google. However, if you post updates via Twitter you may be able to help your website in rankings if you place your updates on your site. The more relevant, focused content you have on your site the more authoritative your site will be regard as to Google.

Lastly, many indexing services exist out there that will take Twitter posts and host them on their sites. These sites may get indexed in Google and so you can still get some of your Twitter posts indexed by Google in a very indirect but valuable way.

If Twitter is not currently part of your marketing strategy it should be. The benefits are substantial from a marketing standpoint and it just may help you, in the long run, rank a little better in search engines. Good luck