Posts Tagged ‘Importance’

The Importance Of A Strong Web Presence

Friday, January 7th, 2011
orlando seo
by DanWendell

The Importance Of A Strong Web Presence

The Importance Of A Strong Web Presence

Having a strong web presence can single handily devour your competition. Over 70% of the US population research products, companies, services, articles, and even YOU before making decisions relative to our day-to-day lives. As a digital location for your business are you taking your web presence as seriously as you should? We’ve outlined 7 benefits of having a strong web presence for your business.

The 7 Benefits of a Strong Web Presence for your Business

1. Increase Your Credibility :
A well designed, structured, and crafted website makes a powerful statement about your company. It informs your clients, competition, and potential customers that your business is up to speed technologically and you encourage visitors to come experience: Who you are, what you do, and most importantly why you’re a better alternative.

2. Always Open for Business :
The door is always open to your website to allow your clients to research your company leisurely and in the comfort of their own computer. Whether they’re looking through your portfolio, or reading client testimonials your website offers a perfect opportunity to win over potential customers without any pressure to them.

3. Sales on Auto-Pilot :
With your website always open you never know who might be dropping in for a peak. By having your website acting as a constant sales tool it can overwhelmingly increase the number of quality leads by answering all the right questions. You control the information and material faced in front of the customer and can provide a creative and informative presentation that can be accessed at anytime.

4. Boost your Brand Identity :
Build a robust image for your business to create a visual essence that identifies with your marketing, advertising, and print material. It is the perfect opportunity to reveal the professionalism within the core elements of your business.

5. Traffic, Traffic, and more Traffic :
Your product or service has the opportunity to sky rocket with the help of Search Engine Optimization (SEO). Being at the first page of Google under your specified keywords can enormously boost your incoming traffic which will ultimately lead to more sales. Whether you are looking to dominate your local market or get aggressive globally, your business has no boundaries.

6. Cheaper Advertisement :
Updating a website can be as easy as a few key-strokes, does your printed material have that same luxury? Your website has a much greater potential of tapping into a targeted audience that will ultimately lead to more direct sales. With low overhead it offers a perfect complement to your existing marketing and advertisement strategies.

7. Track Your Audience :
With countless tools (such as Google Analytics), tracking your audience’s every move has become incredibly simple. Track your visitors, how much time they spent on your website, what pages they visited, what keywords they searched to find you and generating reports based on your conversion goals.

If you’re looking for a reliable web design company that will develop towards your business goals, while looking fantastic with a high search engine ranking – check out Designzillas!

view more about our orlando seo services here.

SEO Importance and Value For Local Business Companies

Tuesday, December 28th, 2010
orlando seo
by DanWendell

SEO Importance and Value For Local Business Companies

SEO Importance and Value For Local Business Companies

There is a huge difference when you talk about local SEO. For one, local SEO is all about target market, specifically focusing on geography and how keywords should function together with location. This way, local clients and customers can find a specific business in their area by through search engines. By specifically optimizing a geographical keyword or list of keywords, local business can also compete and get a lot of possible market online.

Local SEO may just be a new term in SEO, but this already has established a lot of websites targeting business locally. As compared to SEO in general, local SEO is all about target keywords with geography as the modifier. The keywords for local SEO should be related to your business, product or service. Examples would be “Florida tattoo parlors” or “Miami dress shops”.

Are you trying to reach to your target market though the Internet? Are you a small-sized, medium-sized company operating locally? Are you thinking if Internet marketing is healthy or effective to your business?
If one of the questions above is exactly what you have been trying to figure out, then local SEO is for you. Have you heard about local SEO before? If not, local SEO is a branch of SEO who targets businesses who want to build their consumer base. It also helps businesses make a higher sale of their products and services locally by targeting keywords geographically.

Unlike SEO in general, local SEO keyword research should include geography plus the keywords your target audience are looking for in the first place. Such keywords examples are “Florida SEO” or “Orlando Real Estate”. These are geographical keywords that can help your business be found on the pages of search engines.

After establishing your target keywords, you should also be able to start developing a website with individual pages that will support each brick and mortar location. The keywords you hav established should also be reflected in the ff. areas:

1. Link
2. Title
3. Meta
4. Heading
5. Content

Many local businesses are still weighing if SEO is right for them or not. Some are even hesitant that SEO is not what they need since they are just small companies focusing on local business. But on the other hand, web presence is proved equally important to even small and local operating businesses.

Reviews are crucial to any business, most especially to business who decided to operate and promote mostly online through their website. You can make full use of these reviews by searching online for related review sites and then all you have to do is to submit your website to these third party sites. Then once your website listing becomes available, people like your clients or old customers and visit the link of your listing and drop some comments about your products and services.

The Internet age now has paved way to many businesses to promote their products and services online effectively. With this, people also turned to online searching when looking at a particular product or service available.
It is highly suggested that local businesses use SEO for their products and services. Using local SEO for marketing is very much cost-effective: it only takes less time to gather targeted visitors to your product and service site. This is the magic and relevance of web marketing to local business companies. Good luck!

view more about our orlando seo services here.