Posts Tagged ‘seo’

Is Twitter Beneficial for SEO?

Wednesday, August 4th, 2010

The short answer is “NO, not at all”. The long answer is “Maybe”.

Promoting your website, service or products using Twitter is very similar to using email marketing to get the word out. You use social media networks to connect, interact, respond to and push out information about yourself and your business. Social Networks, like Twitter, offer a way for you to stay connected to your client/customer base and provide feedback, offer advice or incentives and handle complaints or questions.

Since Twitter is a nofollow site it is not good for building back links and getting pages indexed in Google. However, if you post updates via Twitter you may be able to help your website in rankings if you place your updates on your site. The more relevant, focused content you have on your site the more authoritative your site will be regard as to Google.

Lastly, many indexing services exist out there that will take Twitter posts and host them on their sites. These sites may get indexed in Google and so you can still get some of your Twitter posts indexed by Google in a very indirect but valuable way.

If Twitter is not currently part of your marketing strategy it should be. The benefits are substantial from a marketing standpoint and it just may help you, in the long run, rank a little better in search engines. Good luck

Reputation Management: Tip #1

Wednesday, July 7th, 2010

Many potential clients come to us often proclaiming of negative information about themselves, their products and/or services. While reputation management online is not necessarily a straight forward or easy process there can be certain things to take into consideration when deciding on a strategy for handling negative feedback.

First and foremost, if you can secure the services of a good lawyer, do so. You would be surprised at just how easy it can be to let your lawyer petition a website to take down a negative comment about your services or products.

Secondly, the more involved you are online and the more you interact with existing and potential customers, the more easily you can control negative feedback.

How? If you manage the forum where people come to discuss your services/products then you are more easily able to eliminate negative feedback while promoting positive feedback. Plus, having a social presence on forums, Twitter, LinkedIn, Facebook and other large social media networks allow you to interact directly with people about your products and services and also assist to add additional links about you while pushing unmoderated, unfiltered links from other sites down on Google.

Google Caffeine is now LIVE

Friday, June 11th, 2010
Yep, after months of testing, deploying, retracting and finally deploying again Google’s latest algorithm update is live and final across all of its data centers.

What does that mean for you and your site? Well, check all of your keywords and see where you now rank. If you have risen or are seeing the same result, then congratulations. If not, then contact your SEO people RIGHT AWAY and tell them you have dropped in rankings for your website.

Most of the times sites have fallen a few spots is due to spammy or bad bad links. So, it may be wise to ask another SEO company to review your site and SEO back links and give you their recommendation.

We offer just such advice and nond of our clients’ sites have dropped for any of their keywords.