Posts Tagged ‘seo’

What is Social Bookmarking?

Friday, October 15th, 2010

What is Social Bookmarking?

Social Bookmarking is an SEO technique to help increase traffic to websites as well as to obtain highly qualified back links. Social Bookmarking is in essence a very useful link building tool.

Not only does bookmarking your sites, articles, profiles, etc help get much needed traffic to your sites, it also helps get the word out to search engines about your site.

What are some good Social Bookmarking sites? A few are Digg, Stumpleupon, Propellar and Reddit which all are highly regarded on the web.

Good bookmarking sites have lots of users so whenever you are looking for a Social Bookmarking site to use to promote your site on be sure to check out what other users are saying.

As part of any successful link building strategy your SEO agency/consultant should always be using popular and high PR bookmarking sites for promotion of your websites and content.

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Google Updates Their SEO Starter Guide

Tuesday, October 12th, 2010

It’s been two years but Google has finally updated their very successful and extremely handy SEO Starter Guide. You can find more information about the guide as well as download the guide yourself at the following link:

http://googlewebmastercentral.blogspot.com/2010/09/seo-starter-guide-updated.html

So, what has been updated? Well, for starters the guide now includes better and more examples to help you understand the content. The guide also includes some SEO tips and suggestions to help optimize mobile sites. Lastly, the language in the guide has been updated to help make tactics easier to understand for the non-initiated.

So, go out there now and download it and give it a read. If you have any questions please be sure to let us know. Download the new updated version here” Updated SEO Starter Guide

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Does the Age of a Domain Matter in SEO?

Thursday, October 7th, 2010

It’s a simple question and a complicated answer. The short answer is “yes” but the long answer is that there are a myriad of factors to take into consideration when purchasing a domain.

Sometimes, purchasing an existing, already indexed domain is the right approach, if it’s a domain name you really like. But what if you are considering buying a domain name and have several pre-existing domains to choose from that you like?

There are other factors to consider when determining which domain is the best value for your money. Try to pick the domain that has the most back links. Are any of the domains indexed in popular SEO directories like BOTW or DMOZ? Has the domain ever been dropped? What’s the PR of the domain? What was on the domain before? Is the subject matter of the site in line with what you will be using the website for?

These factors and others should be considered when buying an already existing domain, if you are buying an existing one mostly for any SEO value it might have.

To surmise:

1. Make sure the domain is indexed in Google
2. Make sure the domain has back links and quality ones at that
3. It helps if the content of the site was in line with the content you want to put on the domain
4. Make sure the domain is a .org, .net or .com
5. Does the domain name make sense and do you like it??
6. Make sure the domain hasn’t been dropped or deindexed in the past

Even if all the criteria is met, sometimes registering a new domain is the right course of action. If for instance you are trying to score at the top of search engines for a certain keyword and that keyword domain is available it might make more sense to purchase a new domain with the keyword in the domain name. Doing that might just trump buying an existing domain that doesn’t have your keywords in the title but does meet several of the criteria listed above.

SEO is not easy and there are numerous factors that are involved with getting a site to rank high. It’s best to contact a consultant to assist you in everything from purchasing a domain to helping with laying out content on your site. Every little bit of SEO effort helps.

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Is Twitter Beneficial for SEO?

Wednesday, August 4th, 2010

The short answer is “NO, not at all”. The long answer is “Maybe”.

Promoting your website, service or products using Twitter is very similar to using email marketing to get the word out. You use social media networks to connect, interact, respond to and push out information about yourself and your business. Social Networks, like Twitter, offer a way for you to stay connected to your client/customer base and provide feedback, offer advice or incentives and handle complaints or questions.

Since Twitter is a nofollow site it is not good for building back links and getting pages indexed in Google. However, if you post updates via Twitter you may be able to help your website in rankings if you place your updates on your site. The more relevant, focused content you have on your site the more authoritative your site will be regard as to Google.

Lastly, many indexing services exist out there that will take Twitter posts and host them on their sites. These sites may get indexed in Google and so you can still get some of your Twitter posts indexed by Google in a very indirect but valuable way.

If Twitter is not currently part of your marketing strategy it should be. The benefits are substantial from a marketing standpoint and it just may help you, in the long run, rank a little better in search engines. Good luck

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Reputation Management: Tip #1

Wednesday, July 7th, 2010

Many potential clients come to us often proclaiming of negative information about themselves, their products and/or services. While reputation management online is not necessarily a straight forward or easy process there can be certain things to take into consideration when deciding on a strategy for handling negative feedback.

First and foremost, if you can secure the services of a good lawyer, do so. You would be surprised at just how easy it can be to let your lawyer petition a website to take down a negative comment about your services or products.

Secondly, the more involved you are online and the more you interact with existing and potential customers, the more easily you can control negative feedback.

How? If you manage the forum where people come to discuss your services/products then you are more easily able to eliminate negative feedback while promoting positive feedback. Plus, having a social presence on forums, Twitter, LinkedIn, Facebook and other large social media networks allow you to interact directly with people about your products and services and also assist to add additional links about you while pushing unmoderated, unfiltered links from other sites down on Google.

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Google Caffeine is now LIVE

Friday, June 11th, 2010
Yep, after months of testing, deploying, retracting and finally deploying again Google’s latest algorithm update is live and final across all of its data centers.

What does that mean for you and your site? Well, check all of your keywords and see where you now rank. If you have risen or are seeing the same result, then congratulations. If not, then contact your SEO people RIGHT AWAY and tell them you have dropped in rankings for your website.

Most of the times sites have fallen a few spots is due to spammy or bad bad links. So, it may be wise to ask another SEO company to review your site and SEO back links and give you their recommendation.

We offer just such advice and nond of our clients’ sites have dropped for any of their keywords.

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